Release Me

NEW YORK
March 13, 2007 – Jennifer Frommer has been named Associate Publisher, Marketing, of Flip, announced Jane Grenier, Publisher of Flip, a new CondéNet site that provides teen girls with an innovative way to be creative, express themselves, and connect with each other online. Frommer previously held the position of Sponsorship Director of Flip.

In her new role, Ms. Frommer will have an increased focus on running the sales organization for Flip and will also handle strategic alliances, building on her strong relationships in the entertainment world.  Ms. Frommer will continue to report to Ms. Grenier. “Jennifer has been a crucial player in the successful launch of Flip, bringing her diverse experience to bear in the development, selling process, and implementation of the five launch advertiser programs,” said Ms. Grenier.  “Her creativity in developing truly innovative programs for marketers to reach teen girls has been a key part of the success our advertising partners have achieved thus far.”

Ms. Frommer joined the company in June 2006.  Previously, she was the Vice President, Strategic Marketing, for Virgin Records, where she oversaw the day-to-day development, execution, and management of all strategic partnerships and promotional programs.  Prior to that, she held the positions of head of marketing for Spin magazine, Vice President of Marketing for Seventeen magazine and seventeen.com, and Vice President of New Media at Sony Music Entertainment.

About Flip
Flip, a new site for teen girls from CondéNet, provides girls with an innovative way to be creative, express themselves, and connect with each other online. The heart of Flip is the Flipbook — customizable, multimedia scrapbooks/zines/journals that girls make and share. Users can upload their own photos, songs, and videos as well as choose from a large collection of stickers, wallpaper, animations, and music that Flip provides them.  Through the use of a set of interactive tools, Flipbooks can be designed however members choose.  Flip users can draw, write, add a sound track, rotate and size elements, add pages, choose page transitions, and more.  In addition to making Flipbooks, girls can also create profiles, start and join clubs, send and receive messages, share and comment on each other’s stuff, and chat on message boards.  Find Flip on the Web at Contact:
Jennifer Miller
Director of Public Relations
CondéNet
1166 Sixth Avenue, 15th fl.
New York, NY 10036
(p) 212.790.5198