Website Introduces Personalized Music Video Channel

MOG Introduces MOG TV: Like MTV, Only Better

Does that mean more episodes of “My Super Sweet Sixteen?”

Get Your Personalized Music Video Channel at http://www.MOG.com

BERKELEY, Calif., March 29 — MOG (http://www.mog.com) — the web’s most raging music scene created by a passionate community of music lovers and powered by cutting edge music discovery technology-today unveiled the public beta version of MOG TV (http://www.mog.com/tv).

Totally addictive and free to anyone who visits MOG, MOG TV is your own personalized music video channel. MOG cross references four hundred thousand music videos against your music collection and the music collections of like- minded people to deliver only the videos you’re going to love. The best music video programming anywhere, MOG TV is the ultimate mash-up leveraging YouTube content.

“Finally a place to actually watch videos,” said David Hyman, MOG CEO and founder. “On MOG TV, you’ll find rare live performances and the newest videos from your favorite artists personalized based on what we know you’re listening to and which MOGGERS you’ve told us you trust.”

MOG TV is free and available to anybody who loves music. Just go to the “Watch” section of MOG and click MOG TV.

Once you’ve joined MOG and downloaded MOG-O-MATIC, you have access to the “Magic Button,” the newest, easiest, and fastest way to have custom-tailored recommendations delivered fresh to you. When you push the “Magic Button,” MOG computes everything we know about your musical taste-from your collection and what you’re listening to now to the MOGs you trust most and more-to instantaneously deliver your videos.

Want to see what your peeps are into? Choose the “My Trusted MOGs” feature and discover new music based on your friends’ listening habits.

Even if you haven’t joined MOG yet, you can still experience the splendor of MOG TV thanks to our “Featured MOGs” filter, which streams videos of the music our top MOGGERs have been listening to lately.

“MOG TV was inspired by all the long summer afternoons I spent watching MTV back in its hay day,” said Lucas Carlson, MOG’s lead developer. “I knew mashing up that experience with MOG’s ability to read my mind and YouTube’s huge video collection would be stickier than any other music experience out there.”

MOG TV is part of the next generation of MOG, which launched today and makes it ridiculously easy to find new music, videos, news and reviews you care about most.

Since its public beta launch in July 2006, MOG has provided the ultimate tools for expressing yourself as a musical human being. The result is a world- class online music destination created by MOG’s passionate community of music lovers and comprised of a network of thousands of music blogs.

About MOG:
MOG (http://www.mog.com) is the web’s most raging music scene created by a passionate community of music lovers and powered by cutting edge filters that make it ridiculously easy to find the music, videos, news and reviews that match your musical taste. Completely free, MOG was started by David Hyman, former CEO of Gracenote, former SVP-Marketing at MTV Interactive, and self- proclaimed music freak. MOG, which has raised $1.4 million dollars in Angel funding to date, was founded in June 2005 and is headquartered in Berkeley, CA. MOG launched its public beta July 2006. For more information go to http://www.mog.com.

SOURCE MOG