Gay Consumer Index(TM) and Lesbian Consumer Index(TM) to Release Ground-Breaking Gay and Lesbian Consumer Studies
May 22, 2007
Never before has an LGBT (lesbian, gay, bisexual, transgender) research study been based on a sample size of such proportion, and from such a broad spectrum of consumers. Survey participants were recruited through over 50 widely distributed internet and print publications.
SAN FRANCISCO, May 22 — Community Marketing, Inc., (CMI) the San Francisco-based gay and lesbian research, marketing and communications firm, will release the most comprehensive LGBT (lesbian, gay, bisexual, transgender) market research report ever conducted, the Gay Consumer Index(TM) and the Lesbian Consumer Index(TM), on July 15, 2007. The study was co- produced by Rivendell Media, and sponsored by Absolut.
Survey participants were recruited through over 50 widely distributed internet and print publications.
“Never before has an LGBT research study been based on a sample size of such proportion, and from such a broad spectrum of consumers,” said Jerry McHugh, Senior Research Director at Community Marketing, and the survey’s architect. “The study included more than 10,000 responses from US lesbian consumers, and over 12,000 from US gay male consumers. The resulting Gay Consumer Index(TM) and Lesbian Consumer Index(TM) reports include ground-breaking quantitative data and deep insights on demographics, psychographics, purchase behavior and motivations, and social and political perspectives. These indices will guide LGBT development and effective outreach communications for years to come,” McHugh added.
“The Gay Consumer Index(TM) and Lesbian Consumer Index(TM) provide valuable guidance regarding the perceptions and opinions of ‘out’ lesbian and gay consumers; those who can be reached by marketers through gay and lesbian media channels. This unique, community-based methodology polls LGBT consumers who can be reached using print publications, direct mail and internet media,” said Tom Roth, President of Community Marketing.
Readers may subscribe to abstract summaries and updates of the Gay Consumer Index(TM) and the Lesbian Consumer Index(TM) by visiting http://www.GayConsumerIndex.com and registering for email updates.
Community Marketing, Inc., founded in 1992, is the global leader in gay and lesbian market research, strategies and communications. More info: http://www.CommunityMarketingInc.com.
Rivendell Media, Inc. is America’s leading gay and lesbian media placement firm. Rivendell has been helping agencies reach the gay press since 1979, serving as the national advertising representative for over 200 gay and lesbian newspapers, magazines and entertainment guides. More info: http://www.RivendellMedia.com.
Gay & Lesbian Consumer Index and Gay Market Research + Development Lab are trademarks of Community Marketing, Inc.
SOURCE Community Marketing, Inc.
