Celebrity Chef Dave Lieberman Hosts Web-based Series and Tours America ‘In Search Of Real Food’

Hellmann’s Partners with Yahoo! Food to Find Real Food Across the U.S.

ENGLEWOOD CLIFFS, N.J., June 28 — Unilever
U.S., one of the world’s largest consumer products companies, announced
today that Hellmann’s(R), also known as Best Foods(R) West of the Rockies,
has partnered with Yahoo! Food to launch the online campaign, In Search of
Real Food, with the help of Food Network chef Dave Lieberman.
    To view the Multimedia News Release, go to:
    http://www.prnewswire.com/mnr/hellmanns/28595/
    In Search of Real Food is a unique online experience for food lovers
everywhere — an interactive platform for everyday cooks to share recipes
and stories of their favorite REAL foods. The site allows consumers to be
the stars of their own cooking videos by uploading content with original
recipes and the inspiration behind them. The goal of In Search of Real Food
is to show consumers how simple and nutritious it is to make food that’s
REAL to them, with familiar ingredients, great flavor and flair.
    Starting today, In Search of Real Food host, Dave Lieberman, is calling
on food lovers everywhere to join the conversation and submit video, photos
and stories of their favorite REAL food recipes and memories, by visiting
Yahoo! Food (http://food.yahoo.com/realfood). Submissions will be showcased
on Yahoo! Food along with other REAL food cooks and their regional and
cultural specialties.
    In addition to consumer generated content, the Web site will feature an
original Web-based 12-episode series hosted by Dave Lieberman. Dave will be
cooking alongside everyday consumers, top chefs, and in unexpected
locations around the country. From the legendary Jacques-Imo’s Cafe of
uptown New Orleans to a clambake in New York City and a Gospel Brunch in
Austin, food enthusiasts will have the opportunity to follow Dave’s cooking
adventures as he travels the country In Search of Real Food. A new episode
of the series will air each week, beginning on June 28.
    “We’ve always been about what’s simple and real. Whether it’s the
quality ingredients in our jar or the real experiences people have when
they share food made with our Mayonnaise,” said Brian Orlando, Sr. Brand
Manager for Hellmann’s/ Best Foods. “This campaign leverages available
technology to have a conversation about real food with consumers, offering
recipe ideas and a forum to share a point of view about food that is
relevant to everyday cooks, including moms trying to decide what to feed
their family.”
    With its strong social media and programming capabilities and a highly
engaged audience of millions, Yahoo! Food was a natural choice as a partner
for the campaign. “In Search of Real Food further connects the Yahoo!
audience to their passion for food. This innovative experience combines the
best of Yahoo!’s community offerings and video with Hellmann’s commitment
to real food,” said Amy Iorio, general manager of Yahoo! Lifestyles.
    The site is interactive and educational, offering multi-media content,
including the ability to watch the series, view, save and contribute
recipes, read Dave’s blog posts, and ask questions about food topics.
    For more information please visit http://food.yahoo.com/realfood.
SOURCE Unilever U.S.