Vodka, Nudity, and SoHo! Oh My!

NEW YORK, Aug. 17 — Christiania extends submission
deadline to August 22nd for ChristiNaked, the company’s public art
challenge to identify “The New Nude” — a search for the most compelling
modern vision of the human form. The online contest has taken in over 300
entries from artists around the globe, ranging from Jakarta and Denmark to
Japan and over 30 states in the U.S.

Inspired by Richard Avedon’s 1981 photo of Nastassja Kinski and the
snake, an image that crystallized the excesses of a decade, Christiania is
seeking a wholly modern interpretation of the nude for 2007. The winning
work will become the subject of a major billboard at Grand and West
Broadway, a prime intersection in the popular SoHo neighborhood of New York
City. Overseen and critiqued by a panel of art-world luminaries and
collectors, including art-world consultant and innovative designer Joyce
and John Varvatos; Stephen Frailey, Chair of the School of Visual Arts
Photography Department; Kate Sennert, Editor-In-Chief of the cutting-edge
art publication Tokion Magazine; longtime emerging art patron and
benefactor Alex Vik; and Ramis Barquet of the Sebastian + Barquet Gallery
in New York.
“This contest brings to life two of our integral brand commitments,”
states Kevin Richards, CEO of Christiania Vodka. “The first is the support
of new fine art talent and the second is our dedication to ‘Purism,’ or the
bohemian, free-spirited nature of our Norwegian heritage.”
Christiania’s promotion of emerging artists in the United States and
abroad will further develop, when it launches the Christiania Arts
Foundation in 2008. By offering bright young talent a variety of platforms
to showcase their work, the brand endeavors to act as a catalyst for the
proliferation of fine art in commercial projects. A preview of the
submissions and more contest information are available online. Please
visit: http://www.ChristiNaked.com
About Christiania
With a 500-year Norwegian heritage dating back to Norway’s “Bohemian
King” Christian IV (1577-1648), Christiania Vodka has a brilliant history
that spans many centuries. King Christian conquered Norway in 1596 and
brought with him the fruits of the Renaissance — art, culture, music,
food, wine — to the Norwegian people. He also brought an appreciation for
a new spirit that was becoming all the rage among the Northern European
aristocrats…”vodka”.
CONTACT:
Pam Bristow / Hawkins Pham
Pam Bristow LLC
(646) 442-7503
Hawkins@PamBristow.com

SOURCE Christiania