P.Diddy Launches Unforgivable Woman on MySpace

NEW YORK, Sept. 18 — Sean “Diddy” Combs and Sean John
Fragrances will launch their first women’s scent, Unforgivable Woman with a
celebrity filled event that everyone can view on-line. Making history once
again, Unforgivable is the first fragrance to host a launch party to be
broadcast live on the internet, allowing millions of viewers to have
unlimited VIP access to the red carpet arrivals and even go inside this
celebrity packed event. Located inside a $35 million mansion in one of New
York’s most exclusive neighborhoods, the party is sure to be the most
glamorous and exciting night of the year.

To help take advantage of all the excitement, guest celebrity hosts
will guide viewers through the party. They will be your connection to the
happenings at the hottest party of the year. Via instant message, hosts
will ask user-generated questions to Diddy and the other celebrities
strolling down the red carpet. And, it will all happen LIVE. They will next
take viewers inside the party to see the elaborate decorations and watch
the Unforgivable models acting out scenarios to the entertainment of guests
while they hear the music pump from DJ Soul’s table.
To be a part of all of the excitement, log on to the live webcast at
http://www.myspace.com/diddy on September 19th from 10pm-12am EST. You can party
with Diddy and Unforgivable no matter where in the world you are.
About Unforgivable:
Sean John’s Unforgivable Woman Suggested Retail Price is $55 USD for
2.5 ounces and $75 USD for 4.2 ounces. It will be available in September of
2007 at Department and Specialty Stores across the country. Photographer,
Eric Ogden, shot the Unforgivable Woman campaign, which features a female
model, Jessica Gomes, and proves to be as racy as his first fragrance
campaign. “The ad really gives you almost a fly-on-the-wall view of
something happening that is a little risque,” said Combs. The comprehensive
advertising campaign launches September 2007 in national and regional
magazines and non-traditional media. Sean “Diddy” Combs’ Unforgivable Woman
television commercials will be accompanied by webisodes — longer versions
of the commercials to be made available at both Combs’ web site as well as
his MySpace page and http://www.seanjohnfragrances.com.
The Estee Lauder Companies Inc. is one of the world’s leading
manufacturers and marketers of quality skin care, makeup, fragrance and
hair care products. The Company’s products are sold in over 135 countries
and territories under well-recognized brand names, including Estee Lauder,
Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown,
Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble,
Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots,
Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and
Ojon.

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SOURCE Sean John Fragrances