OnDemand VH1 Aboard Virgin America

SAN FRANCISCO — Virgin America and VH1 have
partnered to offer the first domestic, on-demand music video library on the
next generation carrier’s New York, Los Angeles, San Francisco, Washington
DC and Las Vegas routes.

The Virgin America-VH1 music video library, available on the
state-of-the- art Red(TM) inflight entertainment system, includes videos
from the most popular artists and genres featured on VH1 networks,
including Maroon 5, Shakira, John Legend, Lily Allen, Kelly Clarkson, Nelly
Furtado, Mika and many more. The inflight music library is expected to
expand to up to 50 music videos, including the “can’t be missed”
performances featured on VH1 Classic and VH1 Soul networks. Soon guests
will also be able to make music video playlists and preferences inflight
through Virgin America’s Red(TM) inflight entertainment system.”
Virgin America is all about bringing a little fun back to flying and
music is a key component of this — from the soundtrack in our bathrooms to
the 3,000 free MP3 tracks featured on our in-seat entertainment system,”
said Charles Ogilvie, Director of Entertainment and Partnerships at Virgin
America. “VH1’s incredible catalog of music videos will take this to the
next level, by offering our guests a totally unique and fun onboard music
and entertainment experience.”
All music videos are free of charge to every guest on every Virgin
America flight.”
VH1 connects adult music lovers to the artists they love as well as to
acts new to the scene,” said Nigel Cox-Hagan, Senior Vice President,
Creative Group and Consumer Marketing, VH1. “Partnering with Virgin America
to offer our most popular videos and artists on-demand on Red(TM) is an
excellent way to extend our music mission and provide fans with the
opportunity to check out new artists and to hear and see music even at
35,000 feet.”
About Virgin America: As San Francisco’s hometown airline, Virgin
America will serve as many as 10 cities within a year of operation, and up
to 30 cities within five years. Virgin America’s brand-new planes will
offer guests interactive in-flight entertainment systems, plugs for laptops
and other portable electronics, the ability to order food or chat with
other guests from their own video-screen and a host of other features aimed
at bringing a little fun back to flying. http://www.virginamerica.com
<http://www.virginamerica.com/>
About VH1:
VH1 connects viewers to the music, artists and pop culture that matter
to them most with series, specials, live events, exclusive online content
and public affairs initiatives. VH1 is available in 90 million households
in the U.S. VH1 also has an array of digital services including VH1
Classic, VH1 Soul and VH1.com. Connect with VH1 at: http://www.VH1.com
<http://www.vh1.com/>. VH1 is a registered trademark of MTV Networks, a
unit of Viacom International Inc. MTV Networks also operates and offers
joint ventures, licensing agreements and syndication deals whereby its
programming can be seen worldwide.

SOURCE Virgin America