Led Zeppelin Partners with Verizon

BASKING RIDGE, N.J. — Verizon Wireless and Led
Zeppelin announced they have partnered to provide mobile customers
with an entirely new way to access the legendary rock band’s music. Verizon
Wireless will be the first mobile music service provider for ring tones,
ringback tones, alert tones, and wallpapers, as well as full-song
over-the-air downloads, offering customers infinite ways to personalize
their phones and express themselves. Full-song downloads will be available
on November 13, 2007. The band’s catalog includes such landmark songs as
“Rock and Roll,” “Kashmir,” “Communication Breakdown,” and “Stairway to
Heaven.”

“Led Zeppelin is the greatest rock band ever and their music transcends
generations,” said David Dorn, senior vice president of e-commerce for
Rhino Entertainment. “We are excited to be working with a forward thinking
partner like Verizon Wireless to offer the group’s legendary catalog of
recordings across the entire spectrum of mobile products to longtime fans,
as well as new, young fans discovering the band for the first time.”
“Verizon Wireless is proud to be the exclusive over-the-air retailer of
digital downloads from Led Zeppelin,” said Ed Ruth, director of digital
music at Verizon Wireless. “We are thrilled to deliver this
anxiously-awaited catalog to existing Led Zeppelin fans, while also helping
a whole new generation to discover this classic rock for the very first
time. All of this on the one device people never leave home without –
their mobile phones.”
In 2004, Verizon Wireless became the first national wireless company to
offer ringback tones; since then, the company has introduced unique artist
relationships with classic rock legends and pop icons, highlighting
cutting- edge music services that encourage music discovery, such as V CAST
Song ID. Since 2006, Verizon Wireless has built a massive full-song mobile
music store with more than 2.1 million songs from mainstream and
independent artists that customers can download over-the-air with V CAST
Music, or to a PC and sideload to their phones. Today the company delivers
more than 30,000 ring tones and 30,000 ringback tones that customers use to
personalize their phones.
Led Zeppelin was formed in London 1968 and was the highest grossing
touring band of the seventies. Their concerts, often three hours in length,
were legendary. With over 300 million albums sold worldwide, Led Zeppelin’s
boundary-shattering music remains timeless and their enormous energy
undiminished. More than two decades after their last concert together,
Jimmy Page, Robert Plant and John Paul Jones, will reunite for a one-off
concert on November 26, 2007 in honor or Atlantic Records founder Ahmet
Ertegun at London’s O2 Arena.
Announced earlier this year, on November 13, Atlantic Records/Rhino
Entertainment will release Mothership, a two-CD collection that spans the
band’s illustrious 12-year career. And, on November 20, a newly remixed and
remastered The Song Remains The Same soundtrack of the concert film from
the band’s three-night stint at Madison Square Garden in July 1973 will
include six songs that were not on the original release.
For more information on how to download and rock Led Zeppelin on V CAST
Music-enabled phones, fans can text ZEP to 8901. For more information on V
CAST Music from Verizon Wireless, visit http://www.verizonwireless.com/music.
About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and
data network, serving 62.1 million customers. The largest U.S. wireless
company and largest wireless data provider, based on revenues, Verizon
Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees
nationwide. The company is a joint venture of Verizon Wireless
Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more
information on the Web at http://www.verizonwireless.com. To preview and request
broadcast-quality video footage and high-resolution stills of Verizon
Wireless operations, log on to the Verizon Wireless Multimedia Library at
http://www.verizonwireless.com/multimedia.
About Rhino Entertainment
Based in Burbank, California, Warner Music Group’s Rhino Entertainment
was formed 29 years ago and is the world’s leading pop culture label.
Emphasizing flawless sound quality, bonus tracks, informative liner notes,
award-winning creative packaging, an offbeat sense of humor and a strong
social conscience, Rhino continues to set the standard for excellence in
the reissue business it pioneered in both the physical and digital worlds.
Rhino is also expanding the definition of what a catalog music company is
as evidenced by the label’s recent name and likeness representation deal
with legendary band Grateful Dead. The vast Rhino catalog of more than
5,000 CDs, videos, and digital exclusive albums features material by Aretha
Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane,
Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon,
Curtis Mayfield, among many others.

SOURCE Verizon Wireless