Grilled Cheese, Commercials, and $50,000

GLENVIEW, Ill. — To many, the grilled
cheese sandwich is a symbol of simplicity and happiness. Now Kraft Singles
is giving grilled cheese lovers the chance to share their happy moments
with the Kraft Singles “Have A Happy Sandwich” video contest launching on
MySpace at http://www.myspace.com/haveahappysandwich.

The contest invites people to create their own 10- to 15-second
interpretation of a Kraft Singles “Have A Happy Sandwich” commercial.
Participants are encouraged to use their favorite creative mediums, such as
illustration, video, animation, music and even comedy. One winner will
receive $50,000 and the chance to see his or her video brought to life as a
national commercial.
“In a complex world, we’re all searching for simple, uncomplicated
joys, like the happy moments created by a delicious grilled cheese sandwich
made with Kraft Singles,” said Jane Hilk, vice president of marketing for
Cheese & Dairy at Kraft Foods. “We look forward to learning what Americans
love about grilled cheese through the ‘Have A Happy Sandwich’ video
contest.”
Kraft Singles’ new television advertising campaign, “Have A Happy
Sandwich,” debuted Oct. 1. The unique, film-like television ads — created
by artists, illustrators and animators — showcase the simple joys of
grilled cheese sandwiches in a fun, modern way.
ABOUT THE CONTEST
From Oct. 15 to Nov. 12, 2007, consumers can visit
http://www.myspace.com/haveahappysandwich to upload 10- to 15-second “Have
A Happy Sandwich” videos.* Visitors may vote for their favorite video out
of five finalists Nov. 26 to Dec. 10, 2007, with the video receiving the
most votes announced at the end of December. In addition to the $50,000
prize, the winner may see his or her video realized as a national
commercial.
Every week during the contest Kraft also will award a digital video
camera to randomly selected MySpace “Friends” of the Kraft Singles “Have A
Happy Sandwich.” The page will also house fun extras such as a downloadable
MySpace theme, page badge and desktop screensaver.
“The grilled cheese is a classic that’s long been loved by people of
all ages,” added Hilk. “In fact, Americans enjoy more than 2 billion
grilled cheese sandwiches each year. We’d like Americans to join us in
taking a fresh and fun look at one of their favorite at-home foods by
expressing themselves in one of their favorite online communities.”
For more information on Kraft Singles, visit
http://www.KraftSingles.com.
Kraft Foods (NYSE: KFT) is one of the world’s largest food and beverage
companies. For more than 100 years, we’ve offered consumers delicious and
wholesome foods that fit the way they live. Millions of times a day, in
more than 150 countries, consumers reach for their favorite Kraft brands.
Whether it’s breakfast, lunch, dinner or a snack, consumers at home and on
the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats,
DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream
cheese, Milka and Cote d’Or chocolates, Planters nuts, Honey Bunches of
Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal
Light and Tang refreshment beverages; and a growing range of South Beach
Diet and better-for-you Sensible Solution options.
* Must be a MySpace member to participate; those who are not members will
need to register for an account to enter the “Have A Happy Sandwich”
video contest.

Alexa Gunther
(312) 616-1657
alexa.gunther@edelman.com

Basil Maglaris
(847) 646-8833
basil.maglaris@kraft.com

SOURCE Kraft Foods