Basketball is a Brotherhood

PORTLAND– After last season’s successful
launch of the global basketball movement, “Believe in 5IVE” and the idea of
believing in “We” and not “Me,” adidas, side-by-side with NBA All-Stars
Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard
and Tracy McGrady announced today the continuing evolution of this
philosophy with “Basketball is a Brotherhood.”

“Basketball is a Brotherhood” is the celebration of a group of players
brought together to form a single, unstoppable unit. The sole objective is
to win through honoring the core values of the game: we lead by example; we
trust each other; we make the extra pass, we fight for our fellow brother
every night; we don’t check box scores. And the only name on the jersey we
care about is the one across the front. In the “Brotherhood,” dynasties
don’t happen alone. In the “Brotherhood,” it’s “We not Me.” The
“Brotherhood” only happens when forces combine and egos die. Laugh and cry
together. Win and lose together. Fight together. Always together! Only
through team and through a “Brotherhood” can you achieve the impossible.
“Basketball is a Brotherhood” is the integrated, digitally led
marketing and advertising revolution that does something no other brand has
done: it allows today’s greatest players to interact and inspire the next
generation of athletes, putting them side-by-side on and off the court.
This season the consumer will be able to go to
http://www.adidasbasketball.com and experience adidas Basketball through a
series of web episodes and other creative on-line activies that show the
true meaning of Brotherhood. “Basketball is a Brotherhood” will introduce
the adidas “Team Signature” footwear and apparel collections.
“The adidas ‘Team Signature’ products have been designed and engineered
directly with and for the best basketball athletes in the world. It is
signature product for all players, not just for sports icons,” stated
Lawrence Norman, Vice President of adidas Global Basketball. “The product
collection features adidas’ best technologies and fabrications, and will be
featured not only on adidas All-Stars, but also on other NBA, NCAA and
grassroots players and teams.”
adidas “Team Signature” is a representation of the best adidas
Basketball has to offer. The footwear collection will have three distinct
launches starting in October 2007, with the Team Signature Lightspeed, the
lightest adidas icon basketball shoe ever created; followed by the Team
Signature Lightswitch featuring a customized cushion system in November
2007; and finally in February 2008, the Team Signature Pro Model, the 35th
anniversary of one of the industry’s most iconic and loved basketball
shoes. Each of the “Team Signature” shoes will come in a variety of
different player editions, for example Team Signature Lighspeed T-MAC
Edition and Team Signature Lightswitch Gilbert Arenas Edition.
About adidas
adidas has been providing innovative products for the world’s best
athletes for more than 50 years, from NBA legends such as Kareem
Abdul-Jabbar to today’s superstars, such as Gilbert Arenas, Chauncey
Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady.
On April 11, 2006 the adidas Group and the National Basketball
Association signed an 11-year global merchandising partnership that will
make the adidas brand the official uniform and apparel provider for the
NBA, the Women’s National Basketball Association (WNBA) and the NBA
Development League (D-League) beginning with the 2006-07 NBA season.
For more information, contact or visit http://www.press.adidas.com:
Travis L. Gonzolez – Head of Global Basketball Public Relations
(t) 971.234.2305
(c) 503.504.8602
(e) travis.gonzolez@adidasus.com

Kristen Wise – US Basketball PR Manager
(t) 212.271.7564
(c) 917.331.0098
(e) kristen.wise@adidas.com

SOURCE adidas